Overview
This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and behaviour.

You get the most out of Google Analytics to improve your tracking, website and marketing campaign efficiency. Your own site will also be reviewed by an industry expert, who will suggest recommendations on "quick win" improvements for you to consider..

Who should attend?
This course is ideal for those involved in online marketing who have responsibility for understanding customers through web analytics. You may be a marketing manager or agency account manager who needs to develop a plan to apply digital insight to drive the business contribution from websites and e-marketing activities you are responsible for.

Program
This web analytics course will give you a working knowledge of the tools, technologies and data sources to improve results from your website through analysing site visitor characteristics and behaviour. You’ll know how to develop key performance indicators, and how to create a comprehensive measurement framework for your organisation, including processes to ensure reports are analysed and acted upon.

Discover how to drive a conversion optimisation programme as well as how to use analytics to drive retention marketing strategies.

How will I benefit?
Upon completion of this course, you will be able to:

• Understand how to put together an effective web measurement programme

• Define the right key performance indicators for your business

• Learn about the use of different tools, services and technologies

• Use analytics to plan and evaluate the effect of acquisition, conversion and retention-marketing programmes

Check our Google Analytics Course Module